Fairy News

Recent Fairydust Highlights

Like all Fairytales, our story has many characters

And each has an important role to play, in spreading the kindness

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OUR CASTLE

In our quest to move across South Africa promoting benevolence we encourage society to make a difference by promoting Acts of Random Kindness – One act, one person at a time. We are a movement with a mission, to discourage society’s disconnect we now find so prevalent. The idea is simple: Perform one Act of Random Kindness (an Arko) every time our brand is worn, or one of our projects are activated.
Our theme is central to distributing our message. Initially when we took up the challenge to promote Acts of Random Kindness we found that we received a much more favourable response when we coupled it with the Jack and the Beanstalk concept.

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THE GIANT OGRE

The Ogre is the driving force behind Jack’s quest. He represents discord, negativity, animosity and social disconnect. Jack’s purpose is to convert the Ogre into a friendly giant by slaying his nasty demeanour.

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THE GIANT OGRE'S WIFE

Jack’s greatest ally lies in the Ogre’s wife. Torn between her love for her husband and her need to live in peace and harmony with those around her, she assists Jack to reclaim the Magical Harp and the Hen that lays the Golden Eggs that her husband stole from his father when he killed him. Without her help Jack would not be able to help as many people as he would like to. She represents public and private sector. We all have the ability to bring happiness to those that surround us, but when we are able to extend that giving spirit to communities we would otherwise not encounter a true impact is made. The clout that public and private sector punches gives Jack the tools he needs to put a dent in the Ogre’s demeanour.

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OUR FAIRY

Jack’s Fairy Godmother steers his course. She represents the management team within ARKoSA. She sources projects to work on and manages them. She shows all of SA’s Jacks how simple it is to be the difference in their society.

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THE MAGICAL BEANSTALK

Jack’s beanstalk is an indication of how far his kindness has spread. Each Bean is a representation of an Act of Random Kindness that when planted, spreads far and wide and touches people who otherwise would not have the opportunity to benefit from such kindness.

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THE MAGICAL HARP

Jack’s Magical Harp provides the music for society to engage in. It represents our campaigns that we initiate to get individual’s to become involved in. Our score sheet is the plan of action for each campaign we run. It is an important part of involving society in our quest to promote Acts of Random Kindness.

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JACK, OUR HERO

Jack became the representation for each hero in society who would be willing to take up the ARKo challenge. As a growing boy, starving and willing to try anything to help his family, he was the perfect example of the potential for change in our lives. He uses the treasures the Giant stole from his father to help feed his mother and change his poverty stricken existence. He shows that it doesn’t take super powers or rare genius to make a difference in another person’s life. All you need is determination and a simple decision to slay negativity in your life to be the change in your society. Jack needs to represent the everyday person, very unassuming while at the same time the embodiment of a giving spirit.

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BEANS OF KINDNESS

ach Bean is a representation of an Act of Random Kindness that when planted, spreads far and wide and touches people who otherwise would not have the opportunity to benefit from such kindness.

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THE MAGICAL HEN

The Hen that lays the Golden Eggs represents or tools we use to generate income and awareness. Our magical armour (clothing line) is produced from the funds we raise (golden Eggs). They provide a constant reminder to those who wear it and those who see other’s wearing it to perform Acts of Random Kindness whenever the possibility arises.Without her help Jack would not be able to help as many people as he would like to. She represents public and private sector. We all have the ability to bring happiness to those that surround us, but when we are able to extend that giving spirit to communities we would otherwise not encounter a true impact is made. The clout that public and private sector punches gives Jack the tools he needs to put a dent in the Ogre’s demeanour.

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Join us now and start spreading the kindness

Perform an Act of Random Kindness, and start changing your kingdom!