The designs are full of meaning that relate to the unique philosophy and mind set.
These include: Life is Complicated, Ark is Simpleº –
I’m sure we can all agree with that, at least the first bit...
They also have ‘The shoulder story’ tee which has written on the back shoulder, the original lines Founder Cameron Stewart wrote on a napkin at age seventeen to describe the venture he was about to pursue: “So I have this idea, I’d love you to join me. I’ve started this clothing line with a purpose other than profit. The name, the movement, Acts of Random Kindness°.
The idea: perform one Arkº every time the clothing is worn. That’s it. Buy a stranger a coffee, give up your seat on the bus. Just make someone’s day. It’s up to you how you Arkº on it”
Along with the tees, the team will launch (with tongue firmly in cheek...) Arkº Underwear, for undercover kindness. The underwear, will come in a range of funky colours and are designed “for those who want a more sexy and covert way to stir them into action”